The Hoffmann Agency LLC is a California-based professional services firm dedicated to helping service-based business owners grow through better sales training, smarter consulting, and modern AI-powered communication tools.
The Hoffmann Agency was founded by Boyd Hoffmann to consolidate over two decades of experience in sales training, consulting, and business growth into a single professional services firm serving operators across the United States.
With more than 21 years of professional sales experience, 16 years of teaching and selling from live stages, more than 11,000 one-on-one consultations conducted, and over $55 million in coaching sales generated, the work behind this agency has been refined through real conversations with real business owners in real markets.
We believe that growing a service business is rarely about working harder or hiring more people. It is almost always about closing the gaps that already exist in the business: missed calls, slow follow-up, inconsistent sales presentations, weak training, and unclear messaging. Our work is to close those gaps with proven systems, modern tools, and accountability.
We do not believe in high-pressure tactics, pushy scripts, or short-term tricks that erode trust with customers. We believe in clear, calm, and confident communication that respects both the business owner and the person on the other end of the conversation.
Our work falls into three primary categories:
Each engagement is tailored to the specific industry, business model, and growth stage of the client. Visit our services page for more detail, or contact us to start a conversation about your business.